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Matte vs gloss: which sticker finish is right for you?

Choosing a finish is the fastest way to change how your sticker feels — before anyone even reads it. The two you’ll reach for most are matte and gloss, and each sends a totally different signal.

Gloss: bold and eye-catching

A gloss laminate is shiny, punchy, and makes colours pop. It’s the classic sticker look — great for bright illustrations, logos, and anything you want to grab attention from across the room. The trade-off? It catches glare and shows fingerprints a little more.

Matte: modern and premium

Matte kills the shine for a smooth, low-glare finish that reads as high-end. It feels soft to the touch and photographs beautifully. Designers love it for minimal branding, muted palettes, and packaging. Deep blacks can look slightly less saturated than on gloss — usually a fair trade for that premium feel.

Quick rule of thumb

  • Want maximum pop and vibrance? Go gloss.
  • Want a clean, premium, modern feel? Go matte.
  • Still unsure? Order both and see them in your hands — it’s the only way to really know.

Whichever you pick, every SLAPS order comes with a free online proof, so we’ll make sure it looks right before we print.

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