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How to design a die-cut sticker that pops

A die-cut sticker is cut to the exact shape of your design — no boring rectangle around it. Done right, it looks like the artwork was peeled straight off the page. Here’s how to set yours up so it cuts clean and prints sharp.

1. Design with a bold silhouette

The cut follows the outside edge of your art, so a strong, simple outline reads best at sticker size. Tiny spikes, thin tails, and jagged detail are hard to cut cleanly — keep the outer shape confident.

2. Add a border (or don’t)

A small even margin — often a white or coloured “keyline” — frames the design and gives the cut a little breathing room. It’s the classic sticker look. Prefer a borderless cut right to the art? That works too; just keep important details away from the very edge.

3. Mind the safe area and bleed

Extend your background a few millimetres past the cut line (bleed) so there’s never a white sliver on the edge, and keep text and key elements a few millimetres inside the cut (safe area) so nothing gets clipped. Our artwork guidelines have the exact numbers.

Upload your design in the Sticker Studio and we’ll generate the perfect cut path for you — then send a proof before printing.

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