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Holographic, glitter and mirror: a guide to specialty finishes

When standard matte and gloss aren’t enough, specialty finishes turn a sticker into a little piece of magic. Here’s what each one does and when to use it.

Holographic

A rainbow shimmer that shifts as it moves in the light. Holographic stickers feel premium and playful at once — perfect for logos, badges, and anything you want people to pick up and tilt.

Glitter

A sparkly, textured surface with real depth. Glitter is bold and joyful — great for kids’ brands, crafts, and anything that should feel like a treat.

Mirror & metallic

A reflective, chrome-like base that reads as luxe and futuristic. Silver and gold mirror finishes make simple logos look seriously expensive.

One thing to remember: light colours on shiny and clear materials

We print with CMYK inks only — there’s no white ink. Ink is slightly see-through, so on holographic, mirror, glitter and transparent materials the material shows through your colours. Dark, bold colours stay strong and pick up the shimmer; white parts of your design print as the bare material, and pale colours look softer. If part of your design has to be solid white, go with white vinyl for that sticker. Not sure how yours will look? Tell us the effect you’re after and we’ll advise in your free proof — more in our artwork guidelines.

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